Once Upon a Time at Comic-Con| VIP Pedicab
ABC’s hit show needed to make a statement at Comic-Con: This is not your parent’s bedtime story
Type:
Markets:
San Diego, Gaslamp Quarter, SD Convention Center, Comic-Con
Duration:
One week during Comic-Cons 2012-2014
Objective:
ABC wanted to promote their new hit show Once Upon a Time at San Diego Comic-Con. The week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and many brands vying to compete with each other, so ABC knew they needed to come up with a campaign that was unique, exciting and memorable.
Solution:
With the insanely hectic and illuminating Comic-Con, driving hundreds of thousands of visitors, annually, to San Diego, VIP Pedicabs, in partnership with VIP Outdoor Media and Elite Pedicabs, swarmed around downtown and the waterfront, offering free rides to anyone—courtesy of ABC!
VIP Pedicabs at Comic-Con were no ordinary Pedicabs! The cabs had two designs echoing the iconic brand of Once Upon a Time, and VIP drivers dressed up in unique costumes.
VIP Pedicab keeps production costs down with our in-house fabrication team, which stepped up its creative touch with stunning designs. For a cost-efficiency, ABC used the dedicated original Pedicab cut-outs for future Comic—Cons in San Diego.
Details:
Ten pedicabs, specially designed, offering free rides up to 10 hours per day, all week during Comic-Con.
The recurring campaign (2012-2014).
Campaign Results:
Over 120,000 impressions generated over two years, further years to come. Thousands of organic shares and likes across social media platforms.
