The Dynamic Trio: Cinemax, Comic-Con and VIP Pedicab
Cinemax relied on VIP Pedicab and its partners VIP Outdoor Media and Elite Pedicabs for unique and innovative Comic-Con solution.
Cinemax Banshee Pedicab Sponsorship
Markets:
San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center
Duration:
Five days during SD Comic-Con 2013
Objective:
Cinemax, not wanting to be outdone by the other networks at Comic-Con decided they too needed a spectacular pedicab sponsorship to kick off their new show Banshee. They wanted something that stood out among the sensory overload that uniquely is Comic-Con.
Solution:
VIP Pedicab working along with Cinemax’s marketing team, created a full canopy design that stood out at Comic-Con. This design, along with the sponsored free pedicab rides, ensured that convention attendees remembered Cinemax and Banshee..
Campaign Details:
Ten specially designed pedicabs were offering free rides up to 10 hours per day, all week during Comic-Con.
Campaign Results:
Over 50,000 impressions generated over five days. Thousands of organic shares and likes across social media platforms.
