CBS Takes Comic-Con to a New Level- VIP Pedicab Advertising
Year after Year, CBS relies on VIP Pedicab and partners VIP Outdoor Media and Elite Pedicabs for unique and innovative Comic-Con solutions.
CBS Star Trek Captains Chair Custom Pedicab: Comic-Con 2017-2018
Markets:
San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center
Duration:
5 days during SD Comic-Con 2017-2018
Objective:
Once again, CBS turned to VIP Pedicab, VIP Outdoor Media and Elite Pedicab. This time, to promote their reboot of the iconic classic Star Trek at San Diego Comic-Con. Again, the week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and many brands vying to compete with each other. The added challenge is, how do you top a dome pedicab and a mobile media center? CBS knew they needed to come up with a campaign that would boldly go where no campaign had gone before! (sorry, it had to be said)
Solution:
What is the most coveted chair in the Star Trek universe: The captain’s chair. Let them have their thrones of iron; this chair commanded the Enterprise. Ten pedicabs were customized to look like the iconic captain’s chair of James T Kirk. VIP drivers wore more than T-shirts; they wore the most iconic uniform ever: Star Fleet.
As always, VIP Pedicab keeps production costs down with our in-house fabrication team, which stepped up its creativeness to pay homage to the immortal chair. These helped the campaign meet Comic-Con’s sheer magnitude. They were such a hit, CBS saved the Star Trek Pedicabs for future Comic-Cons in San Diego.
Campaign Details:
Ten pedicabs, specially designed to look like Captain Kirk captain’s chair from Star Trek, offering free rides up to 10 hours per day, all week during Comic-Con. The recurring campaign, 2011-2015, and counting.
Campaign Results:
Over 800,000 impressions generated over five days. (and counting) Thousands of organic shares and likes across social media platforms.
CBS Under The Dome Custom Pedicab: Comic-Con 2013-2015
Markets:
San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center
Duration:
5 days during SD Comic-Con 2013-2015
Objective:
CBS wanted to promote their new show Under The Dome at San Diego Comic-Con. The week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and many brands vying to compete with each other, so CBS knew they needed to come up with a campaign that was unique, exciting and memorable.
Solution:
With the insanely hectic and illuminating Comic-Con, driving hundreds of thousands of visitors, annually, to San Diego, 10 VIP Pedicabs swarmed around downtown and the waterfront, offering free rides to anyone—compliments of CBS!
VIP Pedicabs at Comic-Con were no ordinary Pedicabs! The cabs we under a dome inspired by the series, echoing the Under The Dome brand, and VIP drivers wore Under The Dome T-shirts.
VIP Pedicab keeps production costs down with our in-house fabrication team, which stepped up its creative touch with stunning Under The Dome pedicabs. These helped the campaign meet Comic—Con’s sheer magnitude. For a cost-efficiency, CBS used the dedicated creative pedicabs for future Comic—Cons in San Diego.
Campaign Details:
Ten specially designed Under The Dome pedicabs, offering free rides up to 10 hours per day, all week during Comic-Con. The recurring campaign, 2013-2015.
Campaign Results:
Over 80,000 impressions generated over five days. (per year) Thousands of organic shares and likes across social media platforms.
CBS Mobile Screening Room: Comic-Con 2015
Markets:
San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center
Duration:
5 days during SD Comic-Con 2015
Objective:
CBS came to us merely two weeks before Comic-Con 2015 with a specific project in mind. They wanted us to transform one of our bar bikes into an interactive, multi-media mobile screening room to promote their new Late Show host Stephen Colbert. We had never done anything of this nature, especially with such short notice, but that did not stop us. We accepted.
Solution:
We worked day and night to make modifications to the bar bike. Ultimately, we decided to add black vinyl strips as well as a metallic chrome finish around the exterior of the bike for aesthetic detail. Then we added a functional LED TV and display strip on the sides of the bike, which played snippets from the Late Show with Stephen Colbert, as well as seven other CBS shows, including Scorpion, Limitless, Under the Dome, Cordan, and Zoo.
During Comic-Con, We allowed patrons to ride around on the bike and experience the media bike firsthand, which proved to generate extraordinary social media impressions.
Campaign Details:
One modified bar bike equipped with a functional LED display around the perimeter, interactive rides around downtown San Diego during Comic-Con week.
Campaign Results:
Over 80,000 impressions generated over five days.
