HBO- Game of Thrones Pedicab Advertising Sponsorship
Markets:
San Diego, Gaslamp District, SD Convention Center, San Diego Comic-Con
Duration:
Recurring; week of SD Comic-Con 2011-2015 and counting…
Objective:
HBO wanted to promote their new hit show Game of Thrones at San Diego Comic-Con. The week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and countless brands vying to compete with each other, so HBO knew they needed to come up with a campaign that was unique, exciting and memorable.
Solution:
With the insanely hectic and illuminating Comic—Con, driving hundreds of thousands of visitors, annually, to San Diego, 10 VIP Pedicabs swarmed around downtown and the waterfront, offering free rides to anyone—from HBO!
VIP Pedicabs at Comic—Con were no ordinary Pedicabs! The cabs looked like “iron thrones”, echoing the iconic brand of The Game of Thrones, and VIP drivers wore coveted Game of Thrones T-shirts.
VIP Pedicab keeps production costs down with our in-house fabrication team, which stepped up its creative touch with stunning Iron-Throne themed cut-outs. These helped the campaign meet Comic—Con’s sheer magnitude. For a cost-efficiency, the dedicated creative Pedicab cut-outs were used for future Comic—Cons in San Diego and throughout the U.S.
Campaign Details - San Diego Pedicab Advertising
10 pedicabs, specially designed to look like the iron throne from Game of Thrones, offering free rides up to 10 hours per day, all week during Comic-Con. Recurring campaign, 2011-2015 and counting.
Campaign Results:
Over 40,000,000 impressions generated over 5 years, further years to come. Thousands of organic shares and likes across social media platforms.
