HP Pedicabs Advertising Turn Heads!
Markets:
San Diego, Gaslamp Quarter, SD Convention Center
Duration:
Three Days
Objective:
When HP showcased its StorageWorks Direct Attached Storage (DAS) hardware, they wanted to make an impression at the conference. Hewlett Packard wanted to offer a true “San Diego experience” to their prospective clients (pedicabs play a major part in the San Diego experience). Also, HP wanted to offer complimentary transportation for convention attendees during the convention.
Solution:
VIP Pedicab, in partnership with VIP Outdoor Media and Elite Pedicabs, wrapped ten pedicabs. Each one with the Hewlett Packard logo and design.
Throughout the entire 3-day campaign the branded pedicabs offered dedicated exposure by remaining outside the main entrance/exit to the convention center for eight hours a day. Offering rides for convention attendees to their hotels, restaurants, and shops. The pedicabs also engaged in a “pedicab parade” at the end of each day. They went down 5th Ave toward the convention center and around the harbor. They generated a great deal of excitement and social media buzz.
Campaign Details:
Ten fully-branded pedicabs
Dedicated location service
Free rides for the duration of the convention
Pedicab parade at the end of each day
Social media exposure
Three days, 8-hour promotional days
Campaign Results:
Over 300,000 total impressions generated
