Outdoor Advertising can have an extraordinary marketing impact at trade shows.
Comic-Con International hosts 34 million visitors from around the world each year, and each attendee will spend around $600. As Comic-Con expands further and further into the streets of downtown San Diego, it’s crucial to exercise as many tactics as possible to get your booth and your brand noticed at such a massive event.
Trade shows like Comic-Con International are an ideal opportunity to promote customer engagement and product launches. With so many like-minded individuals crowding one venue, it’s hard to imagine a better opportunity to be able to interact with your target audience so directly.
Most marketing tactics today tend to lean heavily toward the digital realm; with the constant evolution of social media and SEO marketing, there are always new opportunities to promote your brand online.
But can Outdoor Advertising play a role in how your target audience reacts to your brand at Comic-Con 2018? How can you boost your Outdoor Advertising tactics to more accurately represent your brand’s personality? Explore the options available to you for Outdoor Experiential Marketing campaigns at Comic-Con International.
The Importance of Outdoor Advertising
Different forms of advertising passed through different marketing channels all function in different ways.
For example, you tailor and target your social media ads to fit your audience. If you utilize TV advertising, you take care to air your commercials during certain programs, so your audience is sure to hear from you. Advertising during a Trade show is no different. It’s important to take care to place your custom campaigns in front of your target audience and interact directly with audience members to build lasting relationships.
The fact that companies can reach out to a more diverse audience makes outdoor advertising so powerful.
Companies want to generate public interest in a trade show before it happens. They not only want to peak people’s interest but hook people into attending the trade show.
Outdoor Advertising Is Strategic
Outdoor Advertising is extremely easy to target, especially at such a large expo like Comic-Con. Place your brand ambassador teams in popular spots throughout downtown San Diego, where they can be responsible for handing out collateral and building relationships with your target audience. Since a large number of individuals participating in the fun of Comic-Con are not official badge holders, it benefits your brand to advertise outside of the convention center. Build a unique campaign that catches the eye of not just “official” Comic-Con attendees, but everyone in the surrounding area enjoying the sights and sounds of San Diego’s busiest season.
Use technology to enhance innovative campaigns rather than replace them
The advancement of technology has not only made online marketing easier. More and more companies are choosing digital over traditional, which may not always have your desired impact. Don’t disregard how important it is to include some different tactics in your media mix; brand ambassador services, for example, can as much as double your booth traffic at a large-scale event such as Comic-Con. It’s also incredibly easy to incorporate digital options into your Outdoor Advertising campaign. For example, if you’re offering complimentary rides to attendees in branded vehicles, offer free rides on the condition attendees download your app or like your social media. You can even add a QR code to your vehicle wrap that easily scans to the app store or your Facebook/Instagram or website, like HP did in the campaign above. Or ask riders to use a hashtag, like Stride Gum did for the campaign below. Promoting hashtags is also an easy way to track how many members of your target audience interact with your choice of media.
Make the Most of Outdoor Advertising During Comic-Con
Inspired by this article? Talk to your team about implementing Outdoor Advertising Tactics during Comic-Con 2018 to bring awareness to your booth and your brand.