Stryker AAO-HNS Conference and CNS Conference
Stryker relies on VIP Pedicab and partners VIP Outdoor Media and Elite Pedicabs for unique out of home marketing.
Markets:
San Diego, Gaslamp Quarter, Sd Convention Center, 2016 AAOHNS Conference, 2016 CNS Conference
Duration:
4 Days During AAOHNS Conference (9/18/16 – 9/21/16)
3 Days During CNS Conference (9/26/16 – 9/28/16)
Campaign Details:
29 (Total) Fully-Branded Pedicabs W/Canopies, 8 Hours Per Day Over 7 (Total) Days, Dedicated Location
Campaign Results:
Over 1.2 Million Impressions In 7 Days Total
Objective:
Stryker is one of the most well-known and respected companies within the medical industry. They wanted to stand out at multiple conventions that they were attending in late September. Fortunately, Stryker had worked with us in the past and were familiar with our services, and decided to brand pedicabs and “paint the city with Stryker!”
Solution:
We branded 6 pedicabs to be out all 4 days of the AAOHNS Conference. This allowed for Stryker’s message to be seen at all times to a relatively small conference. However, the CNS Conference was larger and so we branded 23 pedicabs for 3 days of the CNS Conference!
In addition to branding, Stryker wanted all the pedicabs to have a canopy and be uniform in design. We were able to order more canopies and install them in less than a week. All the pedicabs looked stunning and in fact came in handy because we experienced a rare rainy day in San Diego during one of the AAOHNS Conference days!
Testimonials:
“Thank You Again For All Of Your Help In Arranging For The Stryker Pedicabs. It Was A Huge Hit And We Were Able To Make A Brand Impact During Both Meetings.”
-Beth Sizemore, Sr. Marketing & Communications Manager, Stryker
