San Diego is home to some of the most vibrant and varied trade shows in the united states; from Comic Con International to Medical, Business travel and Home Technology Conventions, there truly is something for everyone. Each of these trade shows offers a myriad of new and unique sponsorship opportunities offered by trade show organizers or local media providers. Every sponsorship opportunity provides ways to stand out at trade shows in San Diego through creative advertisements and ways to give back to attendees. Today, we’re rounding up the top sponsorship opportunities for every type of event.
- Provide Livestreaming
Sponsoring the opportunity to livestream an event, whether on the event website or various social media platforms, has a myriad of benefits if you’re trying to get noticed at a conference or trade show. Sponsored livestreaming often includes branding for sponsors at the top of the screen, as well as a short video intro introducing your brand to the event’s audience, whether they’re watching live or re-watching after the event has passed.
- Charging stations or a charging lounge
One of the most difficult parts of attending a conference or trade show can be finding a comfortable space to charge electronic devices. Branded charging stations have potential to save the day for many attendees, especially if complementary branded cables are provided. For Comic Con 2018, Lyft sponsored an outdoor lounge with ice water and charging stations for attendees.
- Sponsor an event app
Event apps are a great opportunity for conference organizers to engage with attendees year-round; they can also provide quick access to the event agenda and floorplan, provide important updates via push notifications, and even be a home for satisfaction surveys or polls to get feedback for future events. Banner ads linking to the brands that sponsored the app can easily be build in, giving you great exposure not only on the day of the event, but leading up to the conference and afterwards.
- Provide Branded Transportation
Branded and customized transportation is along the lines of charging stations and event apps. By providing something useful and giving back to attendees, you create more relationships and make more connections. By using branded transportation, you can also give attendees the chance to interact directly with your brand. Depending on who you book branded transportation through, drivers may also be able to act as ambassadors for your brand and distribute collateral and/or giveaways
- Sponsor Lanyards or badges
The opportunity to sponsor lanyards or convention badges is not to be overlooked. Most badge sponsorship opportunities offer branding at the very top of the badge, as well as branding on the back and signage in the registration area. Having branding space at the front of the conference or trade show in addition to in attendees’ hands throughout the conference is a valuable opportunity.