The key to successful advertising is being different: but it can be a massive struggle trying to constantly develop new ideas. These are our top tips for standing out in the crowd (while keeping your stress at a minimum) at any convention or trade show.
Has your trade show advertising gone stale? Are you sick of the same banners and same booth designs year after year? If you’re no stranger to trade show appearances, you’ve probably researched different Guerrilla Marketing Techniques to figure out how to turn heads during your next convention. Unfortunately, these techniques can run up quite a bill when you factor in pricey setup or hired talent… or the time it takes finding the perfect giant wall to use for street art. In addition, you’re most likely already dealing with travel stress.
If you find yourself in this puzzling situation, you’re not alone. The constant competition for attendees’ attention at major events in areas like Austin, Miami, Boston, Los Angeles, and San Diego has reached a fever pitch.
Since the bar on metropolitan convention media is constantly being raised, each year people go to the event and see what the next big trends are in Advertising (especially OOH Advertising options.) After viewing the hottest new concepts, exhibitors recycle them into something bigger and better for the next event. The process inevitably repeats itself, with exhibitors taking it up another notch every year… it can seem hard to keep up. Luckily, we narrowed down the top 3 things to remember when planning your advertising for a Trade Show.
1. Extend your reach past the Convention Center.
It’s no secret that Out-of-home Advertising options can be your best friend at a trade show, but billboards can cost you an exorbitant amount of money, especially in high-demand downtown areas like San Diego. Some of the World’s Biggest brands have successfully generated impressions while staying within budget using Pedicab Advertising Campaigns. Some call it cycle rickshaw advertising, bicycle taxi advertising, mobile billboards, or bike taxi advertising. Others call it guerrilla marketing on wheels.
But no matter what you call it, it’s easily the most high-impact and low-cost form of trade show advertising for major events in San Diego. For people weighing convention sponsorship, San Diego pedicabs can put a spring in your advertising campaign’s step.
2. Plan Early.
As noted, Outdoor Advertising near convention centers can already be insanely expensive. The closer you get to the convention’s start date, the higher advertising
costs soar. If you’re reading this a week before your convention’s start date, look for a company with an in-house print production team that will offer expedited services. These companies reduce turnaround time by keeping all print production in-house. This also cuts down on costs.
3. Opt for Brand Ambassadors
As much as your team would like to spend every minute of the convention talking with potential customers and handing out collateral materials, sometimes it’s just unrealistic. That’s why it pays to hire a team of Brand Ambassadors. They get excited about your brand like it’s their own, and are happy to converse with convention attendees.
If you still need help with ideas for Out-of-Home advertising opportunities in San Diego, feel free to contact us. Call us and let us know what your dream advertisements look like, and we’ll send you over a custom quote.