Advertising in the San Diego Gaslamp District can seriously skyrocket your business sales. Learn what you can do to advertise in such a crucial area of San Diego and how it can ultimately help your business grow.
The Gaslamp District in San Diego has undergone a staggering amount of growth over the course of the last 20 years.While the Gaslamp District was once an area of San Diego where few people wanted to live or work, there is now a flourishing downtown scene filled with a healthy mix of low, mid, and high-rise buildings. If you run a business in the San Diego Gaslamp District or if you run a business that will be attending an exhibition at the San Diego Convention Center at some point in the near future, you have several options available to increase your brand’s presence and value in by advertising in downtown San Diego.
Run Commercials on Local Radio and TV
If you have the marketing budget to do it, one of the quickest and easiest ways to grab attention for your business is by running commercials on local radio and TV programs. While you will usually have to pay a hefty sum to do it, it will get the word out about your business to hundreds of thousands of people every single day. Don’t have the budget for TV or radio? An alternative is targeted video ads via social media.
Buy Advertising Space in a Local Newspaper
Although it won’t usually reach the same large audience as radio and/or TV will, buying ad space in a local newspaper is still an effective option for businesses in the San Diego Gaslamp District. Whether you opt to advertise in one of the larger newspapers like the San Diego Union-Tribune or choose one of the more niche newspapers, you can market your business through the paper of your choice. A benefit to advertising in a newspaper is that it allows you to provide potential customers with everything they need to know about your business. From your location to your services, you can list whatever you want in an ad targeted at those in the San Diego Gaslamp District. You may even consider publishing a coupon for first time customers to boost your business.
Use Guerrilla Marketing Techniques
If you really want to make an impact on your business, you might want to try and see if a guerrilla marketing technique will get the job done. Guerrilla techniques require high amounts of creativity and spontaneity. You can have everyone in the Gaslamp District talking about your business when you do something that really commands attention.Learn some of the ways to launch a successful guerrilla marketing campaign and then put them into practice.
Purchase Transit Advertising
The people who live and work in the San Diego Gaslamp District use a variety of forms of public transportation.
They have access to:
- Waterfront Shuttles
- Trains and Coasters
You can take advantage of this by using transit advertising. There are all kinds of billboards and ad spaces available on and near these forms of public transportation, and it’s an innovative way to get your target audience’s attention when its members are commuting.
Advertise Using OOH Tactics
OOH advertising, or out-of-home advertising, is a brilliant way to get impressions in any high-traffic area like downtown San Diego. Out-of-home advertising is classified as anything that reaches your target audience members outside, like a classic billboard. The transit advertising mentioned above is also an example of OOH advertising. OOH can also be combined with Guerrilla and experiential tactics to create a completely unique campaign; think of advertising tactics like vehicle wraps or brand ambassadors to increase your brand’s presence at a conference, expo or other event in downtown San Diego. You can also blend OOH with digital tactics.
Marketing your brand in a high-traffic area like downtown San Diego is a promising way to boost your sales and brand awareness, whether you’re a local business or presenting your brand at an expo. Consider a blend of OOH, digital and Guerilla tactics to increase your brand’s value and presence.