Looking to make a bold move in the ever-changing realm of marketing? Check out our Top 5 Guerrilla Marketing Ideas.
Guerrilla Marketing has been changing the world of advertising since the 80s, and it’s still a perfect choice for advertising at a specific event or convention.
It’s something no one likes to say: Marketing can get dull. Of course, it’s all dependent on the form of media you use. Luckily, this is where guerrilla marketing swoops in to save the day. Most guerrilla marketing ideas are anything but boring, full of creative spins on traditional out of home (OOH) advertising.
What Is Guerrilla Marketing?
Jay Levinson first coined the term “Guerrilla Advertising” in the 80s. He drew his inspiration for the phrase from guerrilla warfare, which describes the irregular and unconventional tactics used by armed forces.
And this is what going guerrilla means: striving to be unexpected and original. The most common (and most effective) guerrilla marketing ideas include elements of:
- Virality (going viral) and much more
This is what makes it effective and fun. It has nothing to do with what you have seen in the past, or the classic marketing tactics you learned in college. The main goal here is not just to engage the audience. As Guerrilla marketers, we want to make a lasting impression and have our target audience respect and applaud our ideas. We play our cards close to our vests, making sure our next move is exciting and unanticipated.
However, in terms of expenses, guerrilla marketing tends to be a little bit more costly. These marketing campaigns often require things like hired talent, sets, stunts, or specially designed installations, with a team of brilliant minds thinking out of the box to conceive these ideas.
The Top 5 Successful Guerrilla Marketing Ideas
Now that you grasp the concept of Guerrilla Marketing and the potential it has for boosting your business, let’s count down the top 5 ideas for successful Guerrilla Marketing.
5. Hit the Streets.
Social Media ads are great, but as they become more popular, people are expecting to see ads on their smartphones or laptops. A key aspect of Guerrilla Marketing is meeting people where they won’t expect it; this can mean the hottest part of town, near a specific hotel or place of business, or at a convention or trade show. Bonus: make it something interactive. If prospects can interact with your brand in the real world, they’ll be much more likely to stay updated on your company… instead of patiently waiting 5 seconds to click the “skip ad” link. This is an especially great tactic to utilize during convention marketing.
4. Go Viral.
Remember the Ice bucket Challenge?
The craze was nothing more than a peer-to-peer campaign with the purpose to raise money and awareness. The idea was glorious, and is still relevant today. Sure, almost no one starts a campaign with the thought “this is sure to go viral” — and actually realizes that aspiration. However, taking time to think outside the box can increase your chances of being shared across various social media platforms.
3. Be Interactive.
Interactivity is stressed a lot in this article. Why? Because it works. People are more likely to be receptive to any idea or campaign if they can touch it or otherwise interact with it. Passivity is a concept of yesteryear. The time has come to actively seek out and engage your audience; how you do that is up to you. However, if you’re looking for ways to put these last 3 concepts into action, look no further than the top two methods of Guerrilla Marketing below.
2. Mobile Billboard Advertising
Looking to double your numbers? Never underestimate the power of eye-level advertisements. This heavy-hitting twist on traditional forms of OOH advertising places your brand right on the streets, A jaw-dropping 97% of people are able to remember ads they saw via mobile billboard advertising, and sales were boosted 107% for those who opted to utilize this unique form of media. Compare that to the 58% of people who remembered online or traditional OOH ads, and the 54% sales increase stemming from static billboards. In addition, if you choose mobile billboard advertising, you can target specific audiences with ease. Target a busy part of town, high-traffic areas, or even market to a specific event or convention. Impressed? Us, too. This brings us to number one, possibly the most unexpected and effective method of mobile billboard advertising out there. It might just become your favorite tool in your Guerrilla marketing toolbox (yes, it’s that good.)
1. Put together a custom Pedicab Marketing Campaign
Possibly one of the hottest trends in Guerrilla marketing right now is putting together a custom Pedicab marketing campaign; it’s a welcome twist on traditional OOH methods. TV Giants HBO, ABC, and CBS, as well as other household names like Laika, Microsoft and General Motors have capitalized on this technique for several years. It’s affordable, interactive and guaranteed to turn heads. If you hire the right company to build your Pedicabs and organize your campaign, your package will come with a whole team of brand ambassadors to hand out your promotional materials and interact with potential customers on a one-on-one basis.
Bonus: top 3 Tips for a Successful Marketing Campaign
Now you know: whether you’re a pro at coming up with unique marketing campaigns or just dipping your feet into new techniques, going Guerrilla can give you the extra push you need to get the word out.
1. Make your message clear. First and foremost, come up with a clear vision of what you want your campaign to look like. Make it unique, but don’t forget to make your message clear. Just people seeing your logo is not enough – you need to make them talk to you and about you.
2. Keep a Budget in Mind
We discussed the issue of budget, and how some Guerrilla tactics, while effective, can break the bank.
The possibilities are endless, but remember you should aim to be unconventional and groundbreaking. If you’re having marketer’s block, consider booking a consultation with a company who has an on-hand creative team. These companies can help you out with concepts and make suggestions on your artwork, making sure your campaign is seamless, before you dive into print production.
3. What’s your priority? (Hint: it shouldn’t be selling.)
Think about your last marketing campaign. You thought your ideas through. You made your arrangements. You did whatever it took to get your campaign off the ground. But people just didn’t respond how you were hoping them to. If this scenario perfectly describes the l
ast time you sat scratching your head while looking at your numbers, pay attention.
Most likely, you’ve made a common mistake: Over-selling.
When you are planning your next great marketing campaign, you should not have sales as your end goal. Try to avoid the urge to sell, and focus instead on making genuine connections with your audience. Let them learn about your brand. Let them interact, inquire, maybe try a freebie. Remember those brand ambassadors? This is the perfect opportunity to utilize them. They put a friendly, approachable, human face on your brand: and let’s be honest, it’s hard to forget the friendly guy with the free samples.
Overwhelmed? You’re not alone.
With the ever-expanding list of guerrilla marketing ideas dominating the marketing field, it’s easy to get confused when trying to come up with an affordable, effective campaign. If you need a hand to hold during this process, don’t hesitate to email us or give us a call. We have several packages available, or you can mix and match to create your own customized marketing campaign. Tell us your dream campaign, and we’ll make it happen. You’ll always get a free custom quote.