Cinemax Banshee Pedicab Sponsorship
San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center
Five days during SD Comic-Con 2013
Cinemax, not wanting to be outdone by the other networks at Comic-Con decided they too needed a spectacular pedicab sponsorship to kick off their new show Banshee. They wanted something that stood out among the sensory overload that uniquely is Comic-Con.
VIP Pedicab working along with Cinemax’s marketing team, created a full canopy design that stood out at Comic-Con. This design, along with the sponsored free pedicab rides, ensured that convention attendees remembered Cinemax and Banshee..
Ten specially designed pedicabs were offering free rides up to 10 hours per day, all week during Comic-Con.
Over 50,000 impressions generated over five days. Thousands of organic shares and likes across social media platforms.