Rickshaw Advertising: The Low-Cost Life Hack for Guerrilla Marketing
Rickshaw advertising continues to gain popularity: but how do you start? Our experts have compiled a road map that makes it easy to hop on this hot trend.
By 2021, Forbes estimates that companies will be spending over $120 billion in the digital marketing arena…
But you don’t have those types of resources, and you just want more convention attendees to see your exhibit.
Because of your budget, every marketing dollar must be optimized for ROI. That’s why rickshaw advertising is the cost-effective answer.
Ready to go Guerrilla? Check out these tips.
The Awesome Potential of This Seemingly Modest Medium
Rickshaws, also called pedicabs or bicycle taxis, are a staple of transportation in many parts of the world, and have recently become the newest fad in Guerrilla Marketing techniques. Their compact and eco-friendly nature makes them ideal for getting around in thick crowds, which is why they’ve become a staple at popular convention centers, especially for major events like Comic-Con International.
What makes this form of advertising so special? There are several important reasons that rickshaw advertising is picking up steam.
1) Curiosity = Visibility
Because they’re small, eye-level and relatively unique compared to most traditional forms of media, these mobile billboards capture the curiosity of passersby, as well as those sitting and waiting in line.
Convention attendees aren’t there to stay staring at their smartphones; conventions are a social experience, a place to network, see what’s what and who’s who in any field. They’re taking it all in. They’re seeing and making note of everything around them.
Rickshaws aren’t a billboard that stays in one place. They’re mobile.
This means they get seen.
People notice because rickshaw advertising, when done right, is colorful, eye-catching, and unforgettable. While rickshaws may now be more common in some metro areas, for the most part, they’re a novelty in the US.
In the case of San Diego Convention Center events, this means you’re seen by 1000’s of people in one day.
The average rickshaw advertisement is seen by over 5000 people every day. Yes, 5000. That’s a lot of leads, a lot of social media traffic, and a lot of people talking about your bold marketing moves.
Remember that if all you have in your marketing toolbox is online resources,your chance of getting noticed is less than 1%.
2) Successful Targeting = Right Person + Right Place + Right Time
Imagine having 1000s of prospective customers from your target audience in one place. That’s exactly what a convention is. Conferences are one of the few times that so many people from around the world come together to share their enthusiasm for a common interest.
This makes conventions the perfect place to hyper-focus your efforts on a single target customer persona.
Get more attention for your exhibition at the convention by reaching this target at exactly the right place and right time.
3) Engagement = Impression
With rickshaw advertising, your audience is more likely to interact. Unlike digital or traditional advertising, they can’t just wait patiently to “skip advertisement” or turn off the TV. a Pedicab is powered by a friendly, welcoming guide, acting as a brand ambassador to get your message across.
Prospects see your display across the rickshaws as they transport others, as well as when the pedicabs are lined up at the curb waiting for riders.
They get to interact with your brand in a very real and meaningful way when they ride.
This engagement creates an impression that sticks with the convention-goer and calls them to take action by:
- Visiting your exhibit
- Immediately searching for you online to learn more
- Sharing photos with others through social media
Through this, you almost instantly build brand awareness that you could not achieve with any other medium.
4) Repetition = Impact
It’s long been known by marketers that repetition is important to actually turn a casual viewer into a customer. On average, It takes 7-13 touches with a brand before someone buys.
That’s why advertisers show people the same ad over and over.
But with rickshaw advertising, you can get this kind of repetition without annoying visitors. They see your ad on multiple pedicabs and they think it’s fun.
They see your brand. They notice your brand. They get excited about what you have to offer. They act.
5) Goodwill = Loyalty
Goodwill is important to building brand loyalty and trust.
Rickshaws help people get around. At a convention, they’re often sponsored by the advertiser. You can give free rides to your potential customers, saving them time and energy; time and energy they can use to check out your exhibit.
They’re also kind to the environment. Pedicabs are powered purely by the driver’s foot power; No gas. No carbon footprint. It’s good, clean fun for everyone.
This generates good feelings about your brand.
6) Low Cost = Higher ROI
You could spend thousands or more trying to get the word out through digital or traditional advertising. And while online forms of marketing are an invaluable resource in the world of marketing, more often than not, you’ll need a boost.
And the most affordable way to get this boost is a rickshaw advertising campaign. There are few other marketing resources that will give you this much bang for your buck.
Ways to Use Rickshaws for Advertising
There are 6 basic ways to invest in rickshaw advertising. Within these 6, however, the options for you to express your creativity are nearly endless.
What will you come up with? How will you turn event-goers into your booth visitors?
1) Wheel Ads
They may be small, but they get noticed. As the 21″ ad moves, people will try to read it. And once they catch a glimpse, they won’t forget it.
2) Panel Ads
Maybe a spinning ad isn’t your style. Panel ads give you more room for a brand message so they can be seen from a greater distance.
3) Field Marketing
Everyone loves freebies. Through this Guerrilla marketing tactic, get visitors excited about your exhibit.
Hire a team of enthusiastic people to pedal around a branded rickshaw, handing out flyers, water, gadgets, samples — anything that you can align with your exhibit brand.
4) Sponsored Rides
As we’ve already mentioned, sponsoring rides at conventions is a great way to show you care and build trust. It’s also one of the most popular options during
5) 3-Sided AdBike
This is a fully decked-out bike. Passersby are sure to notice you.
6) 3-Sided Digital Bike
An upgrade to the traditional 3-Sided AdBike, you can go high tech with three 37″ HD monitors to inform, entertain or delight.
Rickshaw Advertising is the Cost-Effective Way to Get More Visitors
You’d spend tens of thousands of dollars to get the kind of exposure that you can get for much, much less with rickshaw advertising.
It helps you get noticed. You reach the right customers at the right time. You engage in a real and personal way. You have the power of repetition behind you. And you generate feelings about your exhibit through the experience.
Customers today want an experience. And you can deliver it.
Get ready to get noticed. To get a quote for your next rickshaw campaign, contact us today.