Pedicabs, also called bicycle taxis or cycle rickshaws, have gone viral recently. Not only are they a fun and easy way to get around busy city streets, but they’re completely eco-friendly. As their popularity increases, so too does the number of brands continuing to utilize them to create custom Pedicab Advertising Campaigns, having seen just how effective they are at creating exceptional brand recognition. Pedicab Advertising in San Diego is especially popular due to the city’s status as the home of Comic Con International. There are countless ways a Pedicab advertising campaign can boost your business, but let’s look at the top 4.
Lower advertising costs
When compared to traditional forms of billboard, radio and TV advertising, setting up a Pedicab Advertising campaign is extremely affordable. When you consider the amount of people to whom your ad will be exposed, the campaign usually pays for itself. Many household names are using Pedicab advertising to market their products or services at an affordable rate.
Greater visibility for your brand
Your brand will be visible to as many people as possible in a given hour, as pedicabs are a highly mobile form of advertising. As the driver slowly moves from place to place, many people will get to see the branding/advertising on the back and have enough time to read the message clearly. Since the Pedicab will pass close to foot traffic, you can be sure that the visibility will be very high (to (HBO generated over 40,000,000 impressions from 2011-2015…yes, you read that right. That’s 40 million, and we agree, that’s a lot of zeroes.) Pedicab Advertising campaigns offer sponsorship opportunities like no other form of OOH Advertising.
Extra team of Brand Ambassadors
Every Pedicab Operator is also a Brand Ambassador dedicated to engaging your target audience. You don’t have time to have a meet and greet with every convention attendee. But with your own team of ambassadors to distribute pamphlets, coupons, or free samples, it almost feels like you do. They’ll represent your brand as if it were their own, which makes for a great first impression.
Pedicabs offer eco-friendly transportation
Considering that pedicabs are a “green” or eco-friendly form of transport, it’s difficult not to like them. Every time you run a Pedicab advertising campaign,
you are also promoting a clean, sustainable mode of transport.
When the people who like to use pedicabs to get around town see the branding, they’re likely to form a positive association with your company.