In 2015, 81% of consumers agreed that giveaways are a main motivator for event participation. Whether you’re attending a huge expo like Comic-Con International or a smaller, more intimate Trade Show, giveaways are one of the most effective ways to build relationships with your target audience.
Whether you’re an organizer, a sponsor, or an exhibitor, giveaways are the perfect opportunity to start a conversation and create connections that last a lifetime. Giveaways function wonderfully as a part of your booth experience to provide a welcoming atmosphere, as well as in conjunction with field marketing services to drive traffic to your booth.
Use the 3 Cs
Try to adhere to the 3 Cs whenever choosing your swag. Giveaways should be convenient and compact, especially since a large number of event attendees will be traveling in from out of town. Above all, they should be customized with your brand’s logo to remind attendees of your brand after they leave the event.
Consider your audience
This may be the most important factor when choosing giveaways that are valuable, noticeable and sure to make lasting impressions. While there are certain “universal” giveaways that cater to most audience profiles, a giveaway that is more personalized towards your audience will be more readily received. For example, today, in a more technology-centric society, giveaways related to smartphone or tablet usage are more likely to genuinely benefit attendees than a pen or branded notepad. Your audience’s age group, the event type, and the hosting city are also crucial to consider when browsing giveaway options.
Executing your giveaways
Of course, there are several different options for executing your giveaway process. You can simply hand out your freebies to those visiting your booth, or get creative with field marketing to reach audience members outside of the venue. There are more and more consumers outside of the venue’s walls, Especially during large events like Comic-Con International. A key way to make sure your brand is connecting with these individuals is to consider brand ambassador services. Brand Ambassadors are a great choice if you have a very small team who will likely be staffing the booth all day, with little to no time to explore the streets outside of the convention center. A successful team of brand ambassadors will be committed to your brand for the duration of the event, answering simple questions and directing attendees to your company’s booth while distributing your freebies.
While considering a gift for convention attendees, don’t stop at branded products. Other ideas for giveaways include coupons, either digital or physical, to your website or store, or complimentary rides back to restaurants or hotels in branded transportation. Whatever you choose, remember to consider your audience and utilize your giveaway to build a strong relationship with your prospects.