10 Benefits of Using Pedicab Advertising
Looking for an effective and fresh advertising strategy? Click here to discover the 10 benefits of using pedicab advertising during a trade show here!
First, waves of print advertisements caught our eye.
As technology advanced, so did our methods of reaching customers. Now we hear catchy radio jingles and flashy Internet banners (among countless other technological promotion efforts).
So, what’s the next big move in terms of reaching your customers and grabbing their attention?
Let’s break down pedicab advertising. It’s actually quite simple.
A pedicab transports riders in a comfy cart that is pulled by a bicycle.
The sides, backs, and canopies of pedicabs have large, open spaces that allow for advertisers to purchase a spot to promote their product and/or service.
They’re fun. They’re refreshing. They’re an interactive way of getting your business’ name in consumers’ heads. And when planning for your next exhibit booth, you want to leave a lasting impression on attendees.
Here are 10 reasons you should consider purchasing a Pedicab advertisement for your upcoming convention in San Diego.
1) Mobile Billboard
Think of pedicab advertising as a ‘traveling billboard’. This moving guerilla marketing technique provides the best reach for attracting convention guests.
Outdoor convention advertising allows you to reach thousands more guests than you would with traditional advertisements.
Several case studies from one pedicab advertising company found that using bicycle taxi advertising generated up to 350,000 impressions from pedestrians in just 5 days.
2) Offer Freebies
Take advantage of pedicab sponsorship opportunities by prepurchasing rides for your sales prospects.
We all love free treats, especially when they come in the form of rides (like Uber/Lyft coupons!). These promotions build excitement and curiosity within convention guests.
Leave guests excited for your booth before the convention even begins!
3) Cost Efficient
Pedicab advertising is a much less expensive than traditional methods.
Also, marketers are able to purchase shorter time increments. Outdoor taxi advertisements can be bought for as little as 8-12 hours.
Not only is pedicab advertising inexpensive for you, riders also enjoy much lower rates than taking a regular taxi or Lyft or Uber. They receive ridesharing quality service for bus fare cost. Sounds like a win-win!
4) High visibility
Bicycle taxi advertising offers much higher visibility than traditional advertising.
Whether visitors are shopping, out to eat, or just sightseeing, your San Diego pedicab will reach countless visitors as it cruises the downtown streets.
Enjoy your company’s logo beaming from a bicycle taxi’s front or back panel, canopy, or roll bar.
Pedicabs are an environmentally friendly mode of transportation for guests to navigate through the city.
Bike taxi advertising allows riders to enjoy fresh air and sunshine while also experiencing the benefits of fossil fuel free transportation. This can establish goodwill within passengers and leave a better impression of your business.
Guests are able to ride for cheap with minimal impacts!
6) Memorable Experience
Using pedicab transportation is a fun, relaxing way for San Diego convention guests to see the city. Visitors can sightsee with their enthusiastic driver.
On top of getting to experience the city through the lens of a local, your driver can also serve as a tour guide for riders. As San Diego residents, they can offer their best sightseeing tips and make solid recommendations.
Ever try a new dish because someone suggested it, and you thought, “Wow! He/she was right, this is an amazing meal!”?
Riders will associate their positive experience with their bike driver which can also draw their recognition on your company.
7) Reach Guests Earlier
Using convention outdoor advertising means reaching guests before they even arrive at the convention.
Decision-making prospects will be made aware of your business when touching down in San Diego and are more likely to recall your booth exhibit when they actually make it to the conference.
Trade show advertising begins long before the trade show. Use this in your favor!
8) Conveniently Located
Purchasing a billboard advertisement or a print advertisement does not ensure it will reach your guests.
Convention outdoor advertising ensures your dollars will not be wasted. Pedicabs are in the center of the action as they deliver guests to the convention.
9) Flexible Timeframe
Only in town for a few days? Not interested in purchasing a month’s worth of advertising for only a week-long conference?
Pedicab advertising allows exhibitors to be picky about how long they want their exposure.
Some bicycle taxi advertising services will promote for as short as 8-12 hours.
Taking advantage of short time frames will help maximize your profit through your pedicab promotional plan!
10) Pedicab Advertising Gains Convention Coverage
What better way to gain exposure than through those on the streets of San Diego?
Outdoor advertising draws in attention from not only convention attendees, but those walking the streets of beautiful downtown San Diego.
Perhaps you will even draw in spectators who hadn’t planned on attending previously. Consider your personalized outdoor advertisement as a source of networking.
After spending countless hours and dollars preparing for the convention, it is so important to get people interested in your exhibit. Attracting visitors is crucial to a successful convention.
Billboards can be expensive. Newspapers get skimmed through. TV advertisements get fast forwarded through.
Sometimes simpler is better.
Instead of wasting time placing ads where they may never be seen, grab your potential customers’ attention by targeting them where they actually go- the convention.
With pedicab advertising, your company will be able to receive the highest visibility and attention from convention attendees while staying in your budget.
Reach your sales prospects in the most fun, easy way possible and book your pedicab today!
Not convinced yet? VIP Pedicab, based out of San Diego, also offers a complimentary service when purchasing outdoor advertisements. Request their drivers to distribute flyers, coupons, business cards, brochures, samples or other marketing materials to prospects and convention center attendees outside of the venue at various locations.
Now get out there and cruise your way through convention time with a personalized Pedicab!